September is Life Insurance Awareness Month. You’ll probably see TV commercials and magazine articles talking about why this coverage is so important all month long. And you probably already know it’s important. But that doesn’t mean that you’ve got your policy set up yet! The Life Foundation says that only 62% of people who believe they need life insurance, actually have it. And even those that have it only carry enough to replace their income for 3.6 years. If you have young children to support, that is simply not enough time! And if you're skipping life coverage all together, then you are putting your family at risk. So why do people wait too long to purchase life insurance? Well, the Life Foundation also says that 86% of Americans say they haven't purchased it because it's "too expensive," yet overestimate the cost by more than 2X! Life Insurance rates are based on a number of factors, including age, health conditions,and smoking status. By not smoking and purchasing when you're younger, you can save substantial money. In fact, many term life policies are less than $30 per month! Here’s what we recommend...call the office and set up an appointment with one of our life insurance specialists. Bring information on your annual income, as well as any debts (like your mortgage). We’ll give an accurate picture of how much coverage you need as well as different ways to make it affordable Don’t wait another minute! Call us today to set up an appointment.